Social media is no longer a chat room. It has become a public platform where anyone can express their opinion about anything under the sun and let others view them and also point out their opinion regarding the same. You can let your dear and near ones get a sneak peak of your memorable movements and events which you consider worthy to have a watch or those which are close to your heart. Your profiles are usually given the necessary privacy and security features which can even be upgraded by add-on walls. Instagram is one such visual platform where you can upload and store your professional and personal pictures, stories, videos and much more and share them with your close friends. More than just being a social media, Instagram, with more than 700 million users, is a favorite among the small and big business establishments and online portals as a tool for marketing promotions and brand reputation.
The various marketing tactics for any type of business
Not just individuals and not just family and personal pictures are being posted here. Instagram manages a dedicated portal for supporting business across all forums and levels and its success is conveyed in the figure of more than 80 percent of its users following a business featured in this mobile-based social photo-sharing app. By linking your Facebook to the business page or converting your Instagram profile into a business profile, you can readily work on the social media operation and promotion of your startup, online business, single-home business, family shop or brand or even a bigger, established enterprise. Once you create a business page, normally your friends can see your posts and profile uploads, can follow you and like your posts. This, in turn, makes your posts visible to the friends of your friends. This is personally recommended here as a starter instead of making your posts public for a cautious beginning step and add your employees in your contacts as you grow and the chain can thus go ahead. The users can communicate with each other through:
If you get more numbers of these communications, it is likely that your update is popular or likely getting more views. This is helpful for you to promote your business. Realizing this significance of likes and views, there are websites which help you earn more of them, such as https://instaswift.com/.
Hashtagging is easy and important, so are the temporary posts and geotagging
Whenever you post a new photo, video, live streaming video or stories related to your business, a clever tip is to hashtag it. An example for this is if you have setup a designer boutique and have uploaded the photo of a new design, you can tag it as ‘#ethnic design’. This draws special attention to your post from your friends increasing your followers and thus helping in the publicity of your creation. The users can easily search your upload by this hashtag, very similar to the keyword used in web search. You can also tag the location, known as geotagging which allows your friends to know about the location of your post (use this especially if your business is related to travel and tourism sector).
You can also share your posts on other social media and perform any editing or addition whenever you want. Instead of sharing to all your friends, if you want to send the details of your product to any particular contact or a group you can add captions easily and simply send to the destined addresses. You can also post your business stories, photos, videos or articles related to current topics which remain featured in your updates for 24 hours and get deleted automatically.
Share your business thoughts and comments in your business blog provided by instagram and advertise it in the same medium. Instagram is global, so you are marketing your business globally by yourself for free through catchy posts and getting your brand into the spotlight. Get inspired and inspire others with your self-made successful business with this visual app for everyone.